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Good marketing vs. bad marketing Now we can return to our original question: What makes marketing good or bad? Here’s the answer: What makes a marketing effort good or bad is the extent to which it impacts the business results of the company, product or service being marketed.
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15/09/2018 · good marketing strategy for a new product begins with social listening and benchmarking competitors. This statement seems matter-of-fact, but it moves beyond traditional product marketing thinking that places the usefulness of the product before its place in the market.
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The same (non)marketing helps to present GE as a brand that you can trust with these decisions because it’s clearly dedicated to its work and the products it makes. With purchase decisions this big, that level of trust and personal connection is stronger than any individual price or pitch.
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